Creative Copywriter, Brand Strategist, Content Specialist
I lead with curiosity.
I care about language and detail.
I find joy in collaborating toward meaning.
lincoln[at]ballif[dot]org
Creative Copywriter, Brand Strategist, Content Specialist
I lead with curiosity.
I care about language and detail.
I find joy in collaborating toward meaning.
lincoln[at]ballif[dot]org
Screenshot from MF9 website
Commissioned by MF9 (2020)
Brand manifesto commissioned as part of a larger overhaul of MF9’s brand identity. I collaborated closely with executives and creatives to develop and articulate MF9’s ethos and vision within working philosophical, cultural, and commercial contexts. Much of my work was to first understand key concepts and words as presently defined among relevant disciplines, then to clearly define (sometimes redefine) such, according to their mission as an innovative multidisciplinary practice.
Title Card from the SS21 Collection Film
Commissioned by Polina Piddubna, Inc (2021)
Companion and culminating text for Polina Piddubna’s Spring/Summer 2021 collection, “Who Can Know the Heart of Youth.” The client encouraged me to write from experience, to paint the glowing moments of my own youth, which would inform the meaning of the poem, which would inform the meaning of the pieces. In a way, the poem serves as an answer to the question posed in its title, taken from Patti Smith’s memoir, Just Kids.
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Clae Pest (2021)
Copy for Clae’s social media marketing campaigns. I developed a clear and unifying ethos to engage discrete audiences—recruits and customers—toward respective actions.
https://claepest.com/
Screenshot from Standard Edition Website
Contracted by MF9 (2022)
Brand identity a la consulting and various deliverables, including brand statement and product descriptions.
FOUNDER & EDITOR IN CHIEF
(2020 - PRESENT)
Soft Union is a magazine publishing avante garde literature. Featuring undiscovered talent to New York Times bestsellers, Soft Union has cultivated a devoted international following.
(2023-2024)
Quality blog articles which consistently drew traffic from new users and clients to Bacon’s website. Written in my role as Content Manager at Bacon.